Resume

Experience

– Provide ad hoc bilingual English-Spanish coverage of NASCAR’s Busch Light Clash race to open key demographic segments, generate additional revenue and further expand into LA market

– Oversee operations and logistics for newsroom, serving as point-of-contact between 400+ staff and students, and coordinate cross-functional events and training for students and faculty
– Assist with Annenberg Media’s rebranding and help define a new vision and identity to increase readership
– Manage newsroom website and social media to ensure efficiency and accessibility and collaborate with senior editors on article elements and accurate copyediting

– Developed social media campaigns for 4,000+ followers, generating 50% more views on Instagram Reels 
– Created and produced 20+ short-form and long-form videos, including sourcing ideas, gathering footage, editing, selecting music, transcribing audio and copywriting
– Conceptualized paid/owned media marketing strategies by leveraging customer success stories and visual content to increase general ratings by 10%

– Created and presented a global strategy to group president and vice president to increase the number and quality of customer insights captured; later approved and implemented
– Retrieved and analyzed data from multiple software platforms to realize growth and performance opportunities for 1000+ customer service representatives across the US, Mexico and India
– Built performance indicators to improve average customer representative scores from 60% to 75% and increase monthly survey volume by 30%
– Managed end-to-end marketing and customer-focused initiatives, and developed and applied tests to measure their effectiveness

– Authored press releases detailing the nonprofit’s fundraising campaigns for local LA news outlets 
– Spearheaded and designed 100+ infographics, 2 e-newsletters and other -digital content in 7+ languages

Education                                                                                  

Skills

Organizations

T. Howard Foundation, UNCF, College Women’s Club of Pasadena,
The Phi Beta Kappa Society, Girls Who Code, PRSSA